Walnut’s latest product launch, Walnut Beyond Demos, is a perfect example of why the company is one of the market leaders in the sales-enabled industry, as it fully addresses many of the long-standing issues prevalent within the B2B buying journey. addresses from.
Just a few months ago, Walnut launched the #WeAreProspects campaign, created to help shed light on the painful gap that exists between the needs of SaaS buyers and current sales processes – especially when compared to B2C industries.
For too long, prospects have been forced to endure excruciatingly long sales cycles that are more concerned with facilitating the sales rep’s performance rather than meeting the needs and wants of the buyer. The worst part is that most B2B sales journeys are productless (at least in the early stages), creating prospects for the product to wait before getting the right experience.
“When searching for SaaS products to buy, you don’t know what the product is worth until the tenth meeting. You often talk about pre-sales, SDR and AE, and then a generic demo like any other prospect. There’s a revolution going on right now where people have enough: they want B2B selling to be as comfortable, modern and personal as B2C sales.” Walnut CEO Yoav Willner said
Walnut Beyond Demos: Why More Data Is the Answer
It’s no secret that data and sales go hand in hand. In fact, data is one of the most important tools sales reps have at their disposal when it comes to understanding their prospects, crafting their pitch, and closing more deals.
Of course, this has been one of the main selling points of Walnut’s flagship product, the sales experience platform, for quite some time. However, with the launch of Beyond Demo, Walnut is taking things to the next level by giving sales reps more data than ever before.
With Beyond Demo, customer-facing teams will have access to never-before-seen data that will help them make more informed decisions throughout the sales process – from initial contact to closing. With this information, reps can shorten the sales cycle and simplify the buying journey, resulting in better outcomes for both the prospect and the company.
One of the most striking features of Walnut Beyond Demos is the ability to communicate directly with prospects within the product demo itself. Similarly to the comment function of a Google Doc, this feature enables sales reps to respond to potential questions and concerns as they navigate through product demos.
In turn, this gives prospects the opportunity to learn more about the specific features and functionality they are interested in, without having to wait for a follow-up call or meeting. In addition, sales teams have the chance to address objections in real time as they can further personalize each display according to each prospect’s specific needs.
automatic demo score
Walnut Beyond Demos provides automated feedback to delegates on the overall quality of their demos thanks to the platform’s new scoring algorithm. With this information, representatives can immediately see which areas they need to focus on to improve their performance and provide more value to prospects.
Analyze buyer demo flow
Beyond Demos gives reps a deeper understanding of how buyers move through their software. The platform collects data from each potential engagement such as the number of interactions, the time spent on each page, and which features the prospects click through the most.
Walnut Beyond Demos will then give delegates access to a visual flow of how through their demos, which can give them clues to areas of the demo that are working well and may need further attention. Is. The platform aggregates data from all demo interactions, across all users and sessions, in one place.
CRM and Data Consolidation
Of course, more data isn’t always better – especially if it’s spread across different systems and platforms. If the data is hard to access and understand, reps are going to have a hard time generating any real insights that can help them improve their sales process.
To address this issue, Beyond Demos uses Walnut’s native integration with CRM systems such as HubSpot and Salesforce to aggregate all of the data collected in existing workflows into its rich feature list.
It provides sales professionals with a source of truth for their data, making it easier for them to track progress and measure results. This data aggregation gives sales agents a 360-degree perspective of their prospects in one place, allowing them to make more informed decisions about how to proceed with each sales interaction.
The launch of Walnut’s Beyond Demos product is a major step forward for sales reps in the B2B industry. The platform provides sales teams with an arsenal of data that will help them shorten the sales cycle, streamline the sales process, and address objections in real time.
Additionally, the data collected by Beyond Demo is easily accessible and easy to understand, thanks to the platform’s native integration with CRM systems. With all this valuable data at their fingertips, sales reps can focus on what they do best – building relationships with their prospects and closing more deals.