From mulled wine and trays of filling and fries to decadent baskets, the Christmas season is all about indulgence – and it doesn’t get more indulgent than a beauty advent calendar.
Replacing sweet treats with skincare saviors, must-have scents, luxury haircare and pampering, beauty brands are introducing a whole new way to countdown to Christmas. And every year, the offerings got bigger and better.
From Asos’ treasury of hard-favourites, to Lookfantastic’s bargain prize and The White Company’s 25-day personal care, it’s safe to say that brands are up their game for 2022.
One of the most anticipated calendars each year comes from Selfridges. Just like the luxury retailer’s beauty salons, its upcoming offering is packed with premium products — and this year is no exception.
Costing £210, the calendar is featured by Kate Somerville, Augustinus Bader, Dr. It’s brimming with cult names like Olaplex, 111Skin, Le Labo, Milk and rem beauty alongside high-end brands like Barbara Sturm and Charlotte Tilbury. its total value is £800 (£100 more than last year).
From serums, eyeshadows and eye creams to hair oils, matte lipsticks to vitamins and candles, a wealth of beauty essentials are hidden behind pink and red drawers.
How we tested
To review this year’s offering, we’ve committed the ultimate Christmas sin and opened every door before December to see what’s behind. Given the size and value of each item, and the variety and quality of what’s included, we tried to see if Selfridges’ advent calendar 2022 was worth the £210 price tag. Here’s what to expect if you decide to indulge this festive season.
- Evaluation: 4.5/5
- Price: £210
- Value: 800 pounds
- Number of days: 25
- Highlights of the product: Augustinus Bader’s rich conditioner, Olaplex’s #3 hair trimmer, Charlotte Tilbury’s luxe queen of shimmer eyeshadow palette, and a 45-minute beauty concierge appointment gift card
- Available: Now
First of all: presentation. After removing the yellow case, you’re greeted with a lovely blush pink and red toned rectangular box adorned with stripes on either side, a check pattern on the back and two doors on the front. ultimate beauty”. The numbers radiate in Christmas gold, while the pink and red theme continues inside with check, striped or block color detailing each of the 25 drawers. Selfridges’ design feels solid and well crafted, but best of all, both the yellow sleeve and the box are fully recyclable.
Subtly festive without being too in-your-face, the sustainable box manages to show that it contains luxury beauty products.
Starting with a bang, day one gave us one of Mac’s best-selling lipsticks. The red-toned matte avant garnet color (3g) looks deliciously festive and is not too heavy or sticky.
The next three drawers pack a punch. Second, there’s the gorgeously scented Gisou honey hair oil (20ml), a mini Kate Somerville scrub (15ml), and a Westman Atelier highlighter (5g) that would be ideal for giving tired skin a radiant glow during the festive party season.
A standout fifth day pampers us with the product that has secured Augustine Bader’s cult status: its rich cream (15ml). Although travel-sized, a little goes a long way, and both the bottle and formula glide on with ease and are quickly absorbed for slightly radiant and plump skin, screaming luxury. Among the other skincare saviors found behind the drawers is a Dr. Contains the nourishing formula of Barbara Sturm hyaluronic serum (10ml) and full-size Ren AHA smart body serum (200ml) – worth £37. Soothes and regenerates the skin. Adding 111Skin’s £100 vitamin C illuminating booster (20ml) is another luxurious treat, while Milk’s cult hydro grip liner (10ml) is great to have in your beauty arsenal.
Another highlight is the £38 full-size Pat McGrath blush (9.7g). Despite being packaged in a maximalist box, the blush pink powder provides a subtle flow of shimmer and doesn’t weigh on our skin. We were also impressed with the addition of a mini facial halo to brighten and exfoliate dry skin, and its more compact size provides greater sensitivity.
Behind a door you’ll find Aveda’s botanical repair shampoo (50ml) and conditioner (40ml) for hair care heroes rushing into Christmas. Beyond the refreshing scent, the vegan formula works to strengthen and protect your hair bonds. There’s also Olaplex’s cult No.3 hair perfector (100ml), a weekly at-home pre-shampoo treatment that helps strengthen and reduce breakage.
As you get closer to the main day, you’ll discover Charlotte Tilbury’s £43 luxe shimmery eyeshadow palette queen. Shimmering gold, brown and purple and rich copper tones make your Christmas party makeup soft, while the addition of Kylie’s liquid matte lipstick (3.0ml) perfects your pout.
Beautifying the last two days of your festival countdown, a mini Nudesse overose candle (70g) combines beautiful pink packaging with a sweet, floral scent, while another eau da perfume by Le Labo (15ml) is both tangy and fruity.
As for the pièce de résistance, we’ll leave it as a surprise for you when the main event arrives. Your three beauties delight will continue well beyond Christmas Day.
If you bought each item on Selfridges’ advent calendar separately, that would set you back £800 – so the £210 price tag is a very attractive deal. While it may seem like a lot to spend in one go, the sheer wealth of skincare heroes, luxurious haircare, fragrances, and makeup add on to months of beauty essentials.
The retailer’s carefully curated products have something for everyone – so much so that many of the items inside can be gifted to loved ones this year, saving you money on gifts. And the concierge card deserves a special round of applause. The 45-minute appointment can include anything from a massage to a facial or a one-on-one beauty consultation over a video call – the perfect gift for yourself or someone special this Christmas.
Buy now £210 Selfridges.com
Verdict: Selfridges beauty advent calendar
With one of the more expensive beauty advent calendars floating around, there’s no denying its luxury. Discover new beauty saviors behind doors every day or enjoy finding an old favourite, featuring £800 worth of premium products from big names like Charlotte Tilbury, Olaplex and Augustinus Bader. A treasure trove of products from high-end and cult brands, there’s no better way to pamper your countdown to Christmas than with Selfridges’ beauty advent calendar.