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Guelph Receives Gold Award for Holiday Wish Book from IEDC – GuelphOUS News

The city of Guelph is being recognized by the International Council for Economic Development.

The council honored the city with a Gold Award of Excellence on Tuesday at its annual convention for its Guelph Shops Holiday Wish Book in Oklahoma City.

The Wish Book was part of a 2021 Christmas holiday campaign organized by the city along with the Guelph Chamber of Commerce as a way to promote Guelph as a top visitor and business destination during the festive season.

“This year’s award winners exemplify the ingenuity, leadership and determination needed to meet the challenges of today and the future,” said IEDC President and CEO Nathan Ohley. “The winners of IEDC’s Excellence in Economic Development Awards represent the best of economic development and demonstrate the level of leadership that our profession strives for every day.”

Guelph’s Economic Development Officer Curtis Wells called the project “an excellent collaboration between economic development and tourism, and the Guelph Chamber of Commerce”.

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The first edition of Wish Book in 2021 featured over 40 local businesses from different categories. The Department of Economic Development and the Chamber of Commerce, in collaboration with local graphic designer Elin Lucis, named economic development manager Christine Chapman the first of its kind in the community.

“We wanted to do something outside the box,” Wells said. “We got together with our working team and did a little brainstorming. We used the Sears Wish Book as inspiration, then put a Guelph spin on it to showcase local business products and services.

The Wish Book was made available in print and online. According to the city, 12,000 read brochures online and there were over 1,000 clicks on various business links.

Plans are underway for a 2022 Wish Book and it is expected to be released in the fall.

“We set the bar high with our initial wish book,” Wells said. “But along with their partners in the Chamber of Commerce and the local business community, they may be considering some new ideas. Everyone should be looking for the new wish book because I think it will be exciting to see.

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